The CRM that knows where every customer came from.
Trazo brings your website leads, your Shopify orders and your Mercado Libre sales and questions into one place. Your team moves them through stages to the sale, and each one keeps the ad it came from.
Where your customers come from
Your site and your ads
Forms · Meta Ads · Google Ads
Your stores
Shopify · Mercado Libre
Trazo
Inbox, stages and sales
Your customers come in from five directions. Nothing joins them.
The form lands in an inbox, the order in Shopify and the question in Mercado Libre. Nobody sees the same person across all three.
Every ad platform reports conversions by its own rules, and none of them knows who ended up buying.
Deciding which creative to scale comes down to gut feeling.
Everything that happens with a customer, on a single record.
Trazo is the CRM, not a report layered on top of one. The lead comes in there, your team works it there and the sale is recorded there.
Inbox
New leads first, with their source, their owner and how long they've been waiting. You get an email every time one comes in.
Customer record
Contact details, buttons to message on WhatsApp or call, internal notes, where they came from and the history of everything that happened, from first click to delivery. Every customer gets a Trazo ID.
Stages and board
Move each lead through your stages until it's won or lost. When you win it you record the sale and its amount; when you lose it, the reason.
Opportunities
Link the customer to the products in your Shopify or Mercado Libre catalog they're interested in, with quantity and quoted price: Interested, Quoted, Won or Lost.
Sales with what was sold
Every sale comes with its products and breakdown. Trazo saves the listing as it looked that day, photos included, even if you later change the price or delete it.
Monthly summary
Leads, sales, revenue before VAT, source channels and loss reasons, by month and against the previous month.
Your team, by invitation
People sign in with their Google account, and only if they were invited. Each one sees what their role allows, and each company's data stays separate from the rest.
Your Mercado Libre sales, in your CRM.
Connect your seller account once and what happens on Mercado Libre shows up in Trazo on its own.
- Every sale comes in as a customer and a sale, with the fee, shipping and VAT broken out.
- Every question on your listings comes in as a lead, so you can follow up.
- Shipping kept current: dropped off, picked up by Mercado Envíos, at the hub, out for delivery.
- The buyer's billing and shipping details, on their record.
- Print the shipping label straight from the record.
- If the same person buys again, it's added to their record instead of creating a duplicate.
And your Shopify store
- Every order comes in as a customer, and as a sale once it's paid.
- The full journey: first and last visit, which channel they came from, payment, fulfillment and delivery.
- VAT broken out, and cancelled or refunded orders are removed from sales.
And when the customer moves to WhatsApp?
This is the case that breaks almost any measurement. Someone sees your ad, lands on your site and, instead of buying, messages you on WhatsApp. Or worse, the ad sends them straight to the chat without touching your site at all.
The trail splits into two halves that never meet: the ad platform logs a click, your chat logs a message, and nothing joins them. At month end you know what you spent and how many conversations you had, but not which conversations came from which ads.
The damage isn't not knowing — it's deciding with that gap. You switch off the campaign with the fewest platform-reported conversions, and it turns out that was the one filling your WhatsApp with people who bought over the phone.
Trazo exists to join those halves. In Mexico, where the sale happens in the chat and not in the cart, that's the difference between measuring and guessing.
What is ad attribution?
It's deciding which ad gets credit for a sale when the customer saw several before buying. Almost nobody sees an ad and buys on the spot: they find you on Instagram, search you on Google, come back days later and only then write.
The practical problem isn't picking the model — last click, first touch, split — it's that each platform counts by its own rules and none sees what happens next. Meta claims the sale, Google claims it too, and added together they report more conversions than you had.
That's why Trazo doesn't stop at the platform: it's the CRM where that lead is worked and closed, which is where the truth about whether that conversation became a sale actually lives.
How it works
Connect
Your website forms, your Shopify store, your Mercado Libre account and your Meta Ads and Google Ads.
Work
Every lead lands in the inbox with its source. Your team moves it through stages, takes notes, quotes and records the sale.
Measure
Artificial intelligence analyzes every creative (what you see, the copy and the transcribed audio) and Trazo tells you which ad brought in each sale.
From the ad to the lead, and from the lead back to the creative.
With every creative analyzed and every lead tied to its ad, you can finally compare what the ads that bring in customers have that the ones that only burn budget don't.
What about Marketing Mix Modeling?
They complement each other. MMM measures how much each channel contributes to your sales overall; Trazo follows each lead back to the ad it came from. One guides the budget, the other the creatives.
Explore our MMM serviceIntegrations
Takes in leads from your forms, Shopify orders and Mercado Libre sales and questions; pulls your ads from Meta Ads and Google Ads, and matches against HubSpot if you already use it. Selling or advertising somewhere else? Tell us in the demo.
Trazo finds. Verbo closes.
Trazo tells you which ad every customer comes from; Verbo serves them when they arrive. Two products that cover the funnel end to end.
Explore VerboFrequently asked questions
Book a demo
Tell us where you advertise and where you sell (your site, Shopify, Mercado Libre) and we'll show you Trazo with your case.