Know which ad brought in every customer.
Trazo pulls your ads from Meta and Google via API, analyzes every creative with artificial intelligence (the image or video, the copy and the transcribed audio) and matches it against your CRM to tell you which ad each lead came from.
How the data flows
Your ads
Meta Ads · Google Ads
AI analysis
Creative, copy and transcribed audio
Your CRM
HubSpot
Your platforms tell you how many leads. Not which ones.
Every platform reports conversions by its own rules, and none of them sees what happens in your CRM.
Your CRM has the lead, but not the ad they saw.
Deciding which creative to scale comes down to gut feeling.
And when the customer moves to WhatsApp?
This is the case that breaks almost any measurement. Someone sees your ad, lands on your site and, instead of buying, messages you on WhatsApp. Or worse, the ad sends them straight to the chat without touching your site at all.
The trail splits into two halves that never meet: the ad platform logs a click, your chat logs a message, and nothing joins them. At month end you know what you spent and how many conversations you had, but not which conversations came from which ads.
The damage isn't not knowing — it's deciding with that gap. You switch off the campaign with the fewest platform-reported conversions, and it turns out that was the one filling your WhatsApp with people who bought over the phone.
Trazo exists to join those halves. In Mexico, where the sale happens in the chat and not in the cart, that's the difference between measuring and guessing.
What is ad attribution?
It's deciding which ad gets credit for a sale when the customer saw several before buying. Almost nobody sees an ad and buys on the spot: they find you on Instagram, search you on Google, come back days later and only then write.
The practical problem isn't picking the model — last click, first touch, split — it's that each platform counts by its own rules and none sees what happens next. Meta claims the sale, Google claims it too, and added together they report more conversions than you had.
That's why Trazo doesn't stop at the platform: it follows the lead into your CRM, which is where the truth about whether that conversation became a sale actually lives.
How it works
Extract
Connects to Meta Ads and Google Ads via API and pulls in your ads with their creatives.
Analyze
Artificial intelligence reviews every creative: what you see, what the copy says and what you hear, with the audio transcribed.
Match
Links your ads to the leads in your CRM to tell you which ad each one came from.
From the ad to the lead, and from the lead back to the creative.
With every creative analyzed and every lead tied to its ad, you can finally compare what the ads that bring in customers have that the ones that only burn budget don't.
What about Media Mix Modeling?
They complement each other. MMM measures how much each channel contributes to your sales overall; Trazo follows each lead back to the ad it came from. One guides the budget, the other the creatives.
Explore our MMM serviceIntegrations
Pulls from Meta Ads and Google Ads, and matches against HubSpot. Advertising on another platform or using a different CRM? Tell us in the demo.
Trazo finds. Verbo closes.
Trazo tells you which ad every customer comes from; Verbo serves them when they arrive. Two products that cover the funnel end to end.
Explore VerboFrequently asked questions
Book a demo
Tell us where you advertise and which CRM you use, and we'll show you Trazo in action.