Know which ad brought in every customer.
Trazo pulls your ads from Meta and Google via API, analyzes every creative with artificial intelligence (the image or video, the copy and the transcribed audio) and matches it against your CRM to tell you which ad each lead came from.
How the data flows
Your ads
Meta Ads · Google Ads
AI analysis
Creative, copy and transcribed audio
Your CRM
HubSpot
Your platforms tell you how many leads. Not which ones.
Every platform reports conversions by its own rules, and none of them sees what happens in your CRM.
Your CRM has the lead, but not the ad they saw.
Deciding which creative to scale comes down to gut feeling.
How it works
Extract
Connects to Meta Ads and Google Ads via API and pulls in your ads with their creatives.
Analyze
Artificial intelligence reviews every creative: what you see, what the copy says and what you hear, with the audio transcribed.
Match
Links your ads to the leads in your CRM to tell you which ad each one came from.
From the ad to the lead, and from the lead back to the creative.
With every creative analyzed and every lead tied to its ad, you can finally compare what the ads that bring in customers have that the ones that only burn budget don't.
What about Media Mix Modeling?
They complement each other. MMM measures how much each channel contributes to your sales overall; Trazo follows each lead back to the ad it came from. One guides the budget, the other the creatives.
Explore our MMM serviceIntegrations
Pulls from Meta Ads and Google Ads, and matches against HubSpot. Advertising on another platform or using a different CRM? Tell us in the demo.
Trazo finds. Verbo closes.
Trazo tells you which ad every customer comes from; Verbo serves them when they arrive. Two products that cover the funnel end to end.
Explore VerboFrequently asked questions
Book a demo
Tell us where you advertise and which CRM you use, and we'll show you Trazo in action.