If your tracking is broken, your marketing is blind.
80% of companies invest thousands of dollars based on corrupt data, misconfigured pixels, and duplicate events. We perform a deep technical audit of your analytical stack to plug information leaks.
Specialists in GTM, Meta CAPI and GA4.
The financial danger of operating on Data Sucia
Investing in AI or growth without fixing your tracking is like building a house on sand:
You have a discrepancy of more than 20% between what Google Analytics, Facebook and your e-commerce platform report.
Your ad campaigns can't exit the learning phase because conversion events aren't firing correctly.
You have abandoned tags left on your site by previous agencies, doing nothing but slowing your pages down.
Privacy updates (iOS 14) have left you blind, and you no longer know where your sales come from.
Our Solution (Analytics Engineering)
We restore trust in your numbers at the code level.
Forensic Pixel Inspection
We audit Google Tag Manager (GTM), Meta Pixel, TikTok and GA4 to make sure your value events (purchases, leads) fire perfectly and exactly once, with no duplicates.
Server-Side Tracking (CAPI)
Browser-based tracking is dying. We implement direct server-to-server connections (API) so ad blockers and Apple can't take your sales data away from you.
Speed Audit (UX)
Badly implemented, heavy tracking code destroys your conversion rates. We clean and optimize your data architecture to guarantee near-instant loads.
Code surgeons, not report builders.
We don't hand you a generic PDF saying "there's an error in your pixel" and leave you to fight Shopify or WordPress support. We're operators.
We go into your store's code, clean up your Google Tag Manager, configure your conversions API directly on your server, and we leave everything working at 100%. We perform the surgery ourselves.
"Dafton is the only agency that has actually set foot in our facilities; the previous ones only wanted to work online and never solved our data integration problems."
The impact of a healthy architecture
Eventos Deduplicados
Of Data Recovered Post-iOS 14
SIDE
Ready for the cookieless future
Preguntas Frecuentes
Would you build a house on arena?
Before you put one more dollar into ad campaigns or advanced predictive models, make sure your data infrastructure isn't broken.