Stop throwing budget in the trash because of false attribution.
Your ad platforms are lying. We develop mathematical Media Mix Models (MMM) to tell you exactly how much each channel contributes to your total sales and where to put your next dollar to maximize ROI.
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The chaos of digital attribution.
Somebody is lying to you.
You invest across multiple channels, but the reports don't reconcile with your bank account:
Meta Ads claims it drove 100 sales. Google Ads claims 80. Your store only had 120 sales total.
You switch off an "unprofitable" channel and suddenly every other channel collapses (the halo effect nobody accounted for).
You invest $100k USD a month and have no mathematical basis for whether an extra $10k belongs in TikTok or SEO.
Apple (iOS 14) and the death of cookies destroyed the accuracy of your tracking pixels.
Our Solution: Marketing Science
We replace traditional marketing's "gut feel" with mathematics and deep statistics.
Regression and Econometrics
We don't use Google Analytics 4 to tell you what works. We use multivariate regression models against your real sales history to separate statistical correlation from causation.
Media Saturation Curves
Every channel has a ceiling before it starts losing you money. We calculate the exact point where one more dollar in Facebook stops being profitable (diminishing returns).
Budget Simulators
We hand you interactive dashboards where you can model scenarios: "What happens to my total profit if I move $50,000 from Google to TikTok next month?"
You didn't hire an advertising agency. You hired data scientists.
Traditional agencies just push buttons in Facebook. We extract all of your data (ERP, CRM), strip out external effects like seasonality, promotions and even macroeconomic variables, and calibrate a mathematical model built for your company.
Once the model is calibrated, our Growth Ops take control to reallocate your budget exactly where the math says the return is highest.
"I don't work with DaftonMedia® because they're the best agency, I work with Dafton because I trust them. Trust — and hard data — is what matters most to me."
The impact of modeling your investment
Free of third-party cookies
Average ROI Increase from budget reallocation
Dependence on biased pixels
Frequently Asked Questions about Marketing Science
Do you invest more than $50,000 USD a month a ciegas?
Every day you go without an econometric model, your competition is taking profitability from you. Book an audit with our marketing scientists.