AI advertising that knows which ad made the sale.
Today every agency says it uses artificial intelligence to make ads. Making them isn't the hard part: knowing which one brought the customers who actually bought is. That's what we measure.
Book an auditWhat is an AI advertising agency?
An AI advertising agency uses artificial intelligence in three parts of the work: to produce and test more ad variants, to let platforms like Google Ads and Meta allocate bids, and to measure what worked. Any agency has the first two; almost none solves the third.
The problem is that the platforms' AI optimizes toward whatever you tell it a sale is. If you report form fills or clicks, or each platform claims the same sale, the AI learns to get more of that, not more customers.
That's why we start with measurement: connecting real sales —your store, your CRM and your WhatsApp conversations— to the ad each customer came from. With that, the platforms' AI works in your favor.
What we do
Each service has its own page with the details.
Google Ads campaigns
Search and Performance Max, with conversions that reflect real sales.
Social media
Content and campaigns built to sell, not just for reach.
Attribution to the sale
Trazo ties each customer to the ad they came from, WhatsApp conversations included.
AI agent that answers
Verbo answers and sells on WhatsApp and social, and knows which ad started the conversation.
Budget allocation
Marketing mix modeling to decide how much goes to each channel.
Site conversion
So the traffic you pay for ends in a purchase.
The difference: we know which ad each customer came from
Measurement already running with a real client.
Autopartes Alfa
We run Google Ads for Autopartes Alfa, an auto parts retailer in Mexico City, and Trazo ties each order from its Shopify store and Mercado Libre to where the customer came from.
See the caseWhich ad did the WhatsApp customer come from
The question almost no agency answers, step by step: what can be tracked and what can't.
Read the articleHow our AI advertising agency works
- 1
Account and measurement audit
We review your ad accounts and, above all, what they count as a sale. That's usually where the first mistake is.
- 2
Measurement before budget
We connect your real sales to the ads before raising spend.
- 3
Campaigns and creative
We produce and test variants with AI's help, and compare by ad features, not by campaign name.
- 4
Allocation by results
Budget moves toward what brings customers who buy, not toward what reports the most conversions.
When an agency isn't right for you
- If you spend little on a single campaign, the agency's cost can outweigh what it moves. Start by measuring properly.
- If your sales aren't recorded anywhere (no store, no CRM, no spreadsheet), they need to be recorded first: without that, nobody can measure which ad sold.
- If all you need is ad design, a creative studio will serve you better.
AI advertising FAQ
Do you know which ad brought your last customer?
Book an audit and we'll review your accounts and your measurement.
Book an audit