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BTL Activation & Growth
Lincoln (Ford): Brand Perception
Field logistics operation connecting luxury technology with a new demographic through real user experiences.
300
Test Drives
80%
Purchase Intent
$180k
Ingresos Generados (USD)
Field Logistics
We deployed an operational team at the Citibanamex Beyond airport lounge to invite travelers to schedule a test drive with highly trained drivers. We changed perception through experience.
"The best telemarketing insights we've seen working with any agency."