Certus Automotive – Plant Closure

The first step was to thoroughly understand the assets we were marketing. In collaboration with Hilco’s engineers, we conducted comprehensive research to grasp the potential applications, target clientele, and the technical specifications of the machinery we were selling. This included reviewing the documentation and import status of each item to ensure accurate communication to prospective buyers. This vital information was then disseminated to everyone involved in the project—from the design team and advertising managers to our sales department. Understanding the full scope of the project is crucial when managing a plant closure.

Following this initial research phase, we proceeded to create all the campaign designs and set the budget across various media channels, both digital and printed. We also conducted a Virtual Tour to provide potential buyers with a clear sense of the equipment’s dimensions and physical condition, aiding their evaluation process.

Subsequently, we launched conversion campaigns and engaged in direct outreach, including calling international leads, to convert them into buyers. This multifaceted approach ensured a comprehensive understanding and effective promotion of the assets.