The Clifton Foundation

Global Builder Network

DaftonMedia has been The Clifton Foundation’s marketing agency, effectively communicating their Builder Stories, achievements, and events to their Global Builder Alumni Network.

Building a Global Community

About The Clifton Foundation

The Clifton Foundation is dedicated to advancing research and education to uncover and nurture the strengths of young people.

The challenge

The Clifton Foundation aimed to foster communication, engagement, and networking by creating a community for their Global Builder Alumni Network.

The network’s members primarily hail from the United States, Mexico, and Colombia. The challenge was to effectively communicate the foundation’s mission, events, and stories in a way that resonated with their community, in both English and Spanish.

Services Used:

Digital Marketing, Marketing Strategy, Social Media

STRENGTH IN NUMBERS

Community impact

Within two months, we successfully assisted Hilco in launching marketing campaigns and selling all assets from Array Marketing.

300+

User Accounts

Main Annual Events

100

Builder Stories Shared

Our solution

We began by developing a distinctive look and feel for the foundation’s events, making them easily recognizable to builders.

Next, we optimized the website to enhance speed, user-friendliness, and ease of updates, utilizing developer-friendly website builder technologies.

We then established a structure and design for sharing builder stories as blog posts on the website and social media. These stories are updated monthly.

Additionally, we implemented various technological solutions to support the organization and execution of events. These include a module for self-booking coaching appointments with different coaches (with booking limits per coach), event registration forms and confirmation emails, post-event surveys, and tools for event creation, management, and showcasing on the website.

For this client, we put together a robust digital strategy that includes: