GAFSP Success Story

  • $300M Raised at Replenishment Event Kickoff

Digital Revamp, a Washington D.C.-based digital agency, partnered with DaftonMedia to outsource its marketing operations. This successful collaboration resulted in exceptional work and satisfied customers, effectively managing teams across different countries and time zones.

300M Raised

About GAFSP Success Story

The Global Agriculture and Food Security Program (GAFSP) is a G20 initiative to improve food security in poor countries. Since 2010, it has provided over $2 billion in funding for agriculture projects led by governments, farmers, and the private sector.

The challenge

GAFSP engaged Digital Revamp as their marketing agency for the 2020 replenishment event to achieve several objectives: raise awareness about relevant issues, advocate for GAFSP, and support its resource mobilization strategy.

The goals included positioning GAFSP as a key tool to reduce poverty, hunger, and malnutrition, and to support resilient and sustainable agriculture in low-income countries. They aimed to use social media to urge the international community to renew its commitment to fighting hunger and poverty, ensuring critical agricultural investments for smallholder farmers and their families. Additionally, they sought to secure $1.5 billion in funding from current and new donors for the 2020-2025 period.

Services Used:
STRENGTH IN NUMBERS

Our impact

480k

Twitter Impressions

100%

Engagement Increase

400

New Followers

Our solution

We collaborated with the Global Agriculture and Food Security Program (GAFSP) from the World Bank to develop their digital strategy for the Replenishment Period Kick-Off. Our contributions included conceptualizing the event’s look and feel, crafting their marketing strategy, and defining their messaging.

For this client, we put together a robust digital strategy that includes:
  • Branding
  • Communication strategies
  • Twitter Chat
  • Twitter Ad Campaigns
  • Video editing
  • Outbound Messaging to Potential Donors and Press
  • Progress Reporting
  • Annual Report Design (PDF)
  • Twitter Live Events Monitoring (comments and messages)
  • Social Listening

“I don’t work with DaftonMedia because they’re the best agency out there, I work with Dafton because I trust them. Trust is the most important value for me.”

DIGITAL REVAMP FOUNDER AND CEO
Roy Abdo

Washington D.C.

United States

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